Throughout my career, I saw firsthand how transformative coaching could be.

I also saw a fundamental problem.

The people who often needed guidance most were frequently the least likely to have access to it.

Women navigating layoffs, caregiving responsibilities, burnout, career transitions, and reinvention were often forced to make important decisions without the benefit of a trusted guide.

When advances in artificial intelligence created new possibilities for scalable coaching support, I saw an opportunity.

• Not to replace coaches.

• To expand access.

Golden Butterfly Coaching was built on the belief that every woman deserves support during major career transitions, regardless of her financial circumstances.

That belief continues to guide everything we create.

— Jennifer Valentine, Founder, Golden Butterfly Ventures